LeadMagnetGeniusA quick note of caution when using AI: While it’s brilliant at generating content, it can sometimes produce inaccuracies or things that don’t align perfectly with your brand voice. Always review the output. If your lead magnet is providing factual info or stats, double-check those facts. Ensure the tone and promises match your brand’s style and what you can deliver.
Personalization also shouldn’t cross privacy lines. Use data that users have willingly given or that is ethically obtained. If you start a lead magnet with “Hi [Name], as a 45-year-old from Kansas you’ll appreciate this –” that’s just creepy. Personalize in beneficial ways, not just to show you know things. AI can help mightily, but it’s up to us to use it thoughtfully.