LeadMagnetGeniusFrom a trust perspective, mixing these tactically is wise. If everything you do is “urgent, limited, hurry!” you might burn trust or seem too salesy over time. Evergreen magnets are usually seen as more genuinely helpful upfront (you’re just giving value with no rush). A healthy mix in your strategy can balance credibility and conversion. Use time-sensitive magnets for pushes when you can fully support them and want to drive action, and maintain evergreen magnets as foundational pieces in your marketing funnel.
Also, consider that evergreen magnets can be multi-purpose: because they don’t expire, you can include them in many places (blog posts, social profiles, ads at any time). Time-sensitive ones often require targeted promotion (like specific ads “this week only”, etc).