Content Marketing 101: How to Attract and Retain Customers

In today’s noisy digital world, content marketing isn’t just a buzzword – it’s one of the most effective ways to attract new customers and keep current customers engaged. Big brands, small businesses, solo entrepreneurs – all kinds of folks are using content (like blog posts, videos, podcasts, social media, etc.) to build an audience, demonstrate expertise, and ultimately drive profitable customer action.

If you’re new to the concept, don’t worry: this is “101”. We’ll cover the basics: what content marketing is, why it’s powerful, and how you can start using it to get and keep customers. By the end, you should have a clear idea of how to approach content marketing for your business.