LeadMagnetGeniusLet’s emphasize this: do not force yourself into a rapid lead magnet production cycle if it means the quality of research, writing, or design suffers. Each lead magnet represents your brand. If a prospect’s first impression is a flimsy or outdated freebie, they may judge your paid offerings similarly.
It’s noteworthy that some hugely successful marketers stick with one or two evergreen lead magnets for a long time because they continue to work. If it ain’t broke, you don’t have to fix it – just ensure it stays relevant. For example, you might only need to update your existing lead magnet regularly rather than create brand new ones constantly. Updating an evergreen magnet with fresh data or examples can breathe new life into it without reinventing the wheel. As a best practice, if it’s evergreen content, plan to promote it regularly and update it maybe once or twice a year to keep it valuable.