LeadMagnetGeniusTo optimize, it helps to know what we’re optimizing for. Here’s a super quick explanation: - Crawling: Search engines have bots (often called “spiders”) that crawl the web by following links. They discover new and updated pages. - Indexing: When they crawl a page, they try to understand what it’s about (through the text, structure, media, etc.) and then they store it in their index (which is like a giant library of all web pages). - Ranking: When you search something, Google (or others) goes through its index and finds pages that are relevant to the query. Then it orders them by what it thinks is most useful/relevant to you (the algorithm for this is extremely complex, involving hundreds of factors like content quality, relevance, site reputation, etc.).
So, SEO is about: 1. Making sure your site gets crawled and indexed properly (technical and content setup). 2. Convincing the search engine that your page is relevant and authoritative for the queries you want to rank for (through keywords, quality content, links, etc.).