How to Build a Lead Magnet Library That Converts

If one lead magnet is good, having an entire library of lead magnets can be great – provided you do it right. A lead magnet library is a collection of free resources (PDFs, templates, videos, etc.) that you offer to your audience, often gated behind a single sign-up or membership. The idea is to provide a wealth of value so that visitors can surely find something that interests them, thereby boosting your opt-in rates and catering to different segments of your audience. In this guide, we’ll walk through how to build and organize a lead magnet library, and most importantly, how to make sure it actually converts visitors into leads and eventually customers.