LeadMagnetGeniusOne of the smartest ways to create a lead magnet is to repurpose content you’ve already written – and blog posts are a goldmine for this. If you have a great blog post that offers valuable information, why not turn it into a downloadable resource and use it to grow your email list? In this article, we’ll walk through step-by-step how to turn a blog post into a lead magnet. From choosing the right post, to repackaging it into a compelling freebie, to delivering it on your site, we’ve got you covered.
Using existing blog content saves time (the research and core content are done!) and it ensures your lead magnet is on a topic that your audience cares about. Let’s dive into the process and important tips for success.