LeadMagnetGeniusWe’ve touched on updating magnets – let’s detail that as an alternative to brand new ones. Often, instead of making something entirely new from scratch, you can refresh an existing high-performing lead magnet. This might satisfy the need for “newness” without fragmenting your funnel.
For example: - Add new tips or a new chapter to your eBook and label it “Expanded 2nd Edition” – announce it to your list and new visitors. - Update the design or examples to current year and re-promote (“Updated for 2025!”). Many people respond to seeing the current year in content – it signals relevance. - Convert your magnet into another format. E.g., turn that PDF into a mini video course using the same content outline. Now you have effectively a new magnet reaching those who prefer video, but you didn’t have to brainstorm entirely new content.
The idea is to keep the magnet ecosystem dynamic without always multiplying it. A study by MagazineManager suggested maintaining 3-4 high-converting lead magnets is better than having 10 mediocre ones. Focus on building a small stable of magnets that you update and rotate as needed.