LeadMagnetGeniusUse data to guide you. Track: - Landing page conversion rates – if these dip consistently, maybe the magnet topic has lost appeal. - Email sign-up volume – has it plateaued or dropped? - Down-funnel conversion – do leads from your current magnet still buy at good rates? If not, maybe leads it’s attracting aren’t as good anymore; a new magnet targeting a different pain point could bring better leads. - Audience feedback – are subscribers engaging with the magnet content? Do they mention it or ask questions, or is it crickets? Sometimes a stale magnet doesn’t get talked about.
If metrics are healthy and list growth is steady, you don’t need a new magnet according to some arbitrary timeline. But if you notice stagnation, that’s a prompt to innovate with a new one.