Sources

Inpression Editing – 11 Common Lead Magnet Mistakes (alignment with product, too much info, not scannable, not branded)

ScoreApp – 5 Common Problems With Lead Magnets (not collecting info, landing page clarity, instant access)

Bryan Collins – Lead Magnets Mistakes (Substack) (being too general)

Jim Edwards (via Medium) – 5 Biggest Lead Magnet Mistakes (focus on one big idea)

WPBeginner – Lead Magnet Tools FAQ (recommend follow-up frequency; highlights nurturing)