We’ve covered retention a bit but here are focused ideas: - Exclusive Content: Make your existing customers feel special by giving them content others can’t get. For example, a customer-only webinar or a premium newsletter or a private tips email series. It’s like a loyalty perk. - User-Generated Content (UGC): Encourage customers to share their own stories or results (maybe via a hashtag or contest). Then highlight that in your content (with permission). People love seeing themselves or peers recognized. It also acts as social proof for prospects. - Content that Helps Them Use Your Product: Example, a software company has a “feature spotlight of the week” email or “hack of the month” blog. A food brand could have recipes, so customers keep using the product in new ways. This content deepens their usage and dependency on your brand. - Community Content: If you can build a forum or group (like a Facebook Group or a Slack community) for your customers, a lot of content is basically their own discussions, guided by you. You can facilitate by posting topics, but the interactions themselves can make people more engaged with the brand. Just ensure you moderate and contribute so it stays useful. - Empathy and Personality: Even in retention content, be human. If your brand has a fun culture, show it. E.g., behind-the-scenes videos, team interviews, showing you care (like holiday greetings, or “we appreciate you” messages). These aren’t directly selling anything, but they build an emotional connection. - Address Pain Points Continuously: Your customers might face evolving challenges. Content that helps them at each stage (like a newbie guide, then intermediate tips, then advanced strategy) can accompany them as they grow. They’ll remember who helped them along the way.
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