LeadMagnetGeniusQualification isn’t just about finding who could buy, but also who absolutely is not a fit. Don’t be afraid to “disqualify” leads that clearly won’t ever convert or that you wouldn’t want as customers.
For example: - Someone in a region you don’t serve. - A student or competitor or someone out of your target demographic. - Someone who explicitly says “I can’t afford this or I’m not interested in buying, just wanted the free stuff.”
For such leads, you might remove them from sales-focused campaigns. Keep them on a low-touch content list if appropriate (maybe they’ll refer others or later become qualified as their situation changes), but don’t focus conversion efforts on them.
To find these, sometimes asking is direct: in a B2B call, ask BANT (Budget, Authority, Need, Timing). If “no budget until next fiscal year,” that’s a not-now but maybe later – you’d nurture but not push sales now. If “no need, we were just curious,” that’s likely a disqualify – maybe drop them down to just a general newsletter.
Email queries or surveys can also reveal some disqualifiers (like if someone selects “Student” in a job role field and you only sell to companies, you know they won’t convert – you might put them in an “educational content only” bucket or invite them to a lower-tier offer like a self-serve course if you have one).