LeadMagnetGeniusAfter your initial sequences, often people switch to a more regular newsletter mode – e.g., sending a weekly or bi-weekly email to their whole (or segmented) list. This is where you keep providing value consistently, so people remain engaged and don’t forget about you.
Think of these like keeping the conversation going: - Share useful tips, new blog posts, videos, etc. - Curate interesting news or resources in your niche (be their go-to source of good info). - Occasionally share behind-the-scenes of your business or personal anecdotes if it fits – to deepen that personal connection. - Celebrate wins or user stories: “One of our users just [achieved X]. Here’s how they did it…” (It’s content plus subtle product plug.) - Seasonal or timely content: “Happy New Year! 3 Goal-Setting Hacks for 2025” or “It’s Tax Season – Don’t Forget These Deductions [if relevant to your audience].”
Basically, keep showing up in their inbox as something worth reading. This maintains the trust and rapport. So when you have a new product or promo down the line, they’re primed to listen, not like “Who is this sender? I haven’t heard from them in 6 months and now they want me to buy something.”
I often use the analogy: treat your email list like friends you respect. You wouldn’t just call a friend only when you need a favor (that’s like only emailing when you want a sale). You call to check in, share cool stuff, help them out sometimes – then when you do need a favor, it’s not awkward. Same with email marketing: give more than you ask, and when you ask, people will be receptive.
Also, encourage two-way interaction occasionally. Inviting replies (and actually responding) can be huge for loyalty. For example, send an email asking for their opinion or biggest challenge, etc. Even if only 10% respond, you just started a bunch of personal conversations – those people are now more bonded to you/your brand because it feels like a relationship, not just a marketing monologue. Plus, those insights can guide your content or product development.